Methodology
This report offers an overview of the publicly released “Where America Stands” survey results, which, along with proprietary results, continue to help guide the Freedom Forum’s new and ongoing initiatives to help the public know, understand, value and defend our First Amendment freedoms.
“The First Amendment: Where America Stands” was designed and conducted for Freedom Forum by McKee Wallwork (MW), a marketing advisory firm, and Decision Analyst, a marketing research and analytical consulting firm. The study was developed using MW’s proprietary research methodologies. This report has been fielded annually since 2020 for ongoing comparative analysis of the state of America’s attitudes, understandings, literacy, and opinions regarding the First Amendment.
The online survey was conducted between Aug. 1 and Aug. 8, 2025, collecting data and opinions from 813 respondents who were 16 or older and lived in the U.S. Potential respondents were randomly drawn from American Consumer Opinion®, Decision Analyst’s proprietary panel of consumers, and from select partner panels. All respondents were able to complete the survey in either English or Spanish.
The overall margin of error for the survey sample is plus or minus 3.4 percentage points at the 95% confidence level. The margin of sampling error may be higher for subgroups.
Response percentages may not total 100% due to rounding.
About Freedom Forum
Freedom Forum’s mission is to foster First Amendment freedoms for all. Its vision is an America where everyone knows, values and defends the freedoms of religion, speech, press, assembly and petition. It works to raise awareness of the First Amendment by educating, engaging and inspiring people. Freedom Forum is a nonpartisan 501(c)(3) foundation that reaches millions of Americans each year through initiatives including expert analysis, digital storytelling and in-person events.
About McKee Wallwork
McKee Wallwork is a marketing advisory firm that specializes in generating new momentum for clients throughout North America. The company has twice been recognized by Advertising Age as Regional Small Agency of the Year and won the publication’s 2015 National B2B Campaign of the Year award. Advertising Age has also twice recognized McKee Wallwork as one of the nation’s Best Places to Work.
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About Decision Analyst
Decision Analyst is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 40 years, the firm has delivered competitive advantage to clients throughout the world in consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.